Noun
- (in Spiritualism) A photographic image having a supposed supernatural or spiritual origin
- psychobiography
Related terms
In the field of marketing, demographics, opinion
research, and social
research in general, psychographic variables are any attributes
relating to personality, values, attitudes, interests, or
lifestyles. They are also called IAO variables (for Interests,
Attitudes, and Opinions). They can be contrasted with demographic variables (such
as age and gender), and behavioral variables (such as usage rate or
loyalty).
When a relatively complete assessment of a person
or group's psychographic make-up is constructed, this is called a
psychographic profile. Psychographic profiles are used in market
segmentation and advertising.
Some categories of psychographic factors used in
market segmentation include:
Psychographics can also be seen as an equivalent
of the concept of "culture" as used most commonly in national
segmentation. "Psychographics is the study of personality, values,
attitudes, interests, and lifestyles" http://www.strategy-business.com/press/enewsarticle/enews092807
psychograph in Chinese: 心理變數