granola n : cereal made of especially rolled oats with dried fruits and nuts and honey or brown sugar

English

Etymology

Generic of the former U.S. trademark Granola, from the then U.S. trademark Granula.

Noun

1. A breakfast and snack food consisting of loose, crispy pellets made of nuts, rolled oats, honey and other natural ingredients.

Usage notes

In Australia, Granola is maintained as a trademark by Sanitarium Health Food Company.

Derived terms

• granola bar

Translations

Granola is a breakfast food and snack food consisting of rolled oats, nuts, honey and sometimes rice, which is baked until crispy. During the baking process the mixture is stirred to maintain a loose, breakfast cereal type consistency. Dried fruit, particularly raisins or dates, are sometimes also added.

Besides being a breakfast food and snack food, granola is often eaten when hiking or camping because it is lightweight, high in energy, and easy to store; these properties are similar to trail mix.

Granola is often eaten in combination with yogurt, manuka honey, strawberries, bananas, or other cereal. It can also be used as a topping in pastries and desserts.

Granula

The names Granula, Granola and Ganolietta were trademarks in the late nineteenth century United States for foods consisting of whole grain products crumbled and baked until crispy; compare the contemporary Swiss invention, muesli. The name is no longer trademarked except in Australia where it is by the Australian Health & Nutrition Association Ltd.'s Sanitarium Health Food Company.

Granula was invented in Dansville, New York, by Dr. James Caleb Jackson at the Jackson Sanitarium in 1863. The Jackson Sanitarium was a prominent health spa that operated into the early twentieth century on the hillside overlooking Dansville. It was also known as Our Home on the Hillside and so the company formed to sell his cereal was known as the Our Home Granula Company. Granula was made of Graham flour and similar to oversized Grape-Nuts.

A similar cereal was developed by the Seventh-day Adventist doctor John Harvey Kellogg. It too was initially known as Granula, but the name was changed to Granola to avoid legal problems with Jackson.

Crunchy granola

The food and name were revived in the 1960s, and fruits and nuts were added to it to make it a health food popular with the hippie movement. Several people claim to have revived or re-invented granola then.

A major promoter was Layton Gentry, profiled in Time as "Johnny Granola-Seed". In 1964, Gentry sold the rights to a granola recipe using oats, which he claimed to have invented himself, to Sovex Natural Foods for $3,000. The company was founded in 1953 in Holly, Michigan by the Hurlinger family to make a concentrated paste of brewers yeast and soy sauce named Sovex. Earlier in 1964, it had been bought by John Goodbrad and moved to Collegedale, Tennessee. In 1967, Gentry bought back the rights for west of the Rockies for $1,500 and then sold the West Coast rights to Wayne Schlotthauer of Lassen Foods in Chico, California for $18,000. Lassen was founded from a health food bakery run by Schlotthauer's father-in-law. The Hurlingers, Goodbrads, and Schlotthauers were all Adventists and it is possible that Gentry was a lapsed Adventist who was familiar with the earlier granola.

Granola made a major appearance at the 1969 Woodstock Music and Art Festival..

In 1972, Jim Matson, an executive at Pet Milk (later Pet Incorporated) of Saint Louis, Missouri, introduced Heartland Natural Cereal, the first major commercial granola. At almost the same time, Quaker introduced Quaker 100% Natural Granola. Within a year, Kellogg's introduced Country Morning and General Mills Nature Valley.

In 1974, McKee Baking (later McKee Foods), makers of Little Debbie snack cakes, purchased Sovex. In 1998, they also acquired the Heartland brand and moved its manufacturing to Collegedale. In 2004, Sovex's name was changed to Blue Planet Foods.

After nearly 30 years of being characterized as a 'hippie' product, the granola category was revived in large part due to Bear Naked, now a subsidiary of Kellogg's.

Granola bar

"Granola bars" were invented by Stanley Mason http://www.nysun.com/article/26170 http://web.mit.edu/invent/iow/mason.htmland have become popular as a snack. The granola bars are identical to normal granola except in their shape. Instead of a loose, breakfast cereal consistency, granola bars are pressed into a bar shape and baked into that shape. The result was a more convenient snack.

Another variety is the chewy granola bar. In this variety, the oats are not baked as long (or at all) for a chewy texture. Some question whether such a snack should be called granola at all; in fact, some manufacturers prefer cereal bar or snack bar.

"Granola" as slang

"Granola" is also used as a slang term (metonym) describing a person who is hippie-like, a modern bohemian, environmentalist, or leftist in outlook. The protagonist of Neal Stephenson's Zodiac delights in the nickname "Granola James Bond". It is also used to refer to cannabis.

The term "Granola" is occasionally used derisively by some political Conservatives to describe Liberals as being mostly "fruits, nuts and flakes".

Granola can also refer to a style of dress which is independent of an individual's political or philosophical ideology. A Health Food store is sometimes refered to as a "Granola Factory".

See also

• Muesli
• Flapjack

Notes

References

• Johnny Granola-Seed ">http://www.time.com/time/magazine/article/0,9171,910236,00.html}}
• A Social History of Granola
• Cerealizing America : The Unsweetened Story of American Breakfast Cereal